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Experience

Saban Community Clinic

Marketing & Communication Coor / Dec 2016 - Present

  • Designed, wrote for, and edited 3 internal newsletters

    • Weekly PCMH newsletter, monthly Health Pulse Newsletter, Quarterly Staff Newsletter

  • Designed strategies, built campaigns, and participated in ideation of campaigns

  • Wrote press releases, media advisories, calendar notices, and other materials as needed

    • Secured media for 3 events: Spring’s “Let’s Get Real,” 50th Annual Dinner Gala, and 27th Annual Patient Holiday Party

  • Designed new strategy and managed social media channels: Facebook, Instagram, and Twitter

    • 77% increase in engagement. 21.3% increase in followers from December to present.

  • Used graphic design skills to create marketing materials including: posters, flyers, and postcards

  • Updated press kit and media lists as needed

  • Wrote for and set up email marketing campaigns designed for patients, donors, and stakeholders

  • Updated website information and copy as needed

Uptown Treehouse

Community Coordinator / Feb, 2016 - July, 2016

  • Led research that helped secure one new client

  • Community management for Microsoft Imagine & Microsoft Safer Onlineincluding:

editorial calendar creation & management, response management, & strategic social planning.

  • Used data analysis to optimize social media marketing strategy for EDC

  • Increased Microsoft Safer Online social engagement by 16.1% by creating compelling content

and using data to post at optimal times.

  • Used Sprinklr, Simply Measured, and other analytic software to create monthly reports for clients

  • Added 59% more followers on internal Twitter through use of strategic copy, creating compelling blogs, & by contacting industry leaders with Socedo

Albright, Yee & Schmit

Social Media Specialist / Nov, 2016 - Feb, 2016

  • Used research skills to cover industry, find relevant articles to share, and locate company mentions. 

  • Added more than 1,300 organic impressions by retweeting and sharing content. 

  • Added 60 new followers to Twitter. 

  • Tracked and analyzed key metrics using Twitter Analytics, LinkedIn Insights, and Google Analytics. 

  • Created a detailed social media plan for Facebook, Twitter, and LinkedIn. 

  • Created a detailed competition analysis document in order to locate advantages and disadvantages of the company. 

  • Increased website visits 25% through S.E.O. efforts. 

  • Receptionist duties included: answering/screening phone calls, distributing mail, general office duties. 

Social Media Resume

Marketing Communications Resume

Specialties

Content Creation

Social Media Management

Data Analysis

Idea Creation

Press Releases

Newsletters

Marketing Strategy

Research

Audience Analysis

Copy Writing

Blogging

Web Content

Web design on Wix & SquareSpace

Skills

Microsoft Office: Word, Excel, PowerPoint, Outlook

Google Drive: Docs, Sheets

Sprinklr

Social Bakers

Simply Measured

Hootsuite

Facebook Insights

Twitter Insights

LocoWise

Camera Operation

Video Production & Editing

Cision

Facebook Advertising

Data Analysis

Media Planning

EC Supply, Inc

Public Relations Specialist / Jun, 2015 - Aug, 2016

  • Wrote more than 150 product descriptions to attract potential sales
  • Wrote a press release to alert media of attendance at a local event
  • Created a contact list for media personnel and any B2B interactions from local events
  • Created a productivity worksheet to keep track of progress
  • Created content for 20 posts a week on Facebook, 50 on Twitter, and 30 on Instagram that promoted the lifestyle
  • Pitched new social media plan for Facebook, Twitter, and Instagram based off of extensive research of industry
  • Pitched a new communication system for updating product description

  • Implemented new strategy of creating a weekly social media post schedule for edit and review

Shanta Lana, LLC

Social Media Manager / Apr, 2015 - July, 2015

  • Promoted to Social Media Manager in May, 2015; entails management of all social media accounts and of social media associates
  • Updated social media sites including; Facebook, Twitter, Instagram, Google+, and Pinterest daily
  • Used Hootsuite to schedule posts
  • Analyzed results through use of Hootsuite and Facebook insights
  • Increased post reach on Facebook through careful research
  • Posted articles, memes, company information, and questions 5-6 times a day

  • Encouraged engagement by developing post schedule of questions, call for action, and relevant news

iPlug Media

Communications Intern / Mar, 2015 - Jul, 2015

  • Researched company and located specific areas of improvement with social media and website

  • Carefully compiled audience research and presented it in a easy to read manner

  • Designed a communications plan based off of audience research

  • Implemented communications plan based off of approved changes

  • Wrote press release and media advisory to notify media of upcoming event

  • Researched potential events for iPlug Media Group to become involved with.

Additional Experience

Coyote Advertising

Video Production Intern / Apr, 2015 - Jun, 2015

Pizza: 90

Community Marketing Representative / Dec, 2014 - Feb, 2015

ViewPoints

Opinions Writer / Sept, 2009 - Feb, 2012

Features Assistant Editor / Feb, 2012 - June, 2012

Education

California State University, San Bernardino

B.A. in Communications, emphasis in Public Relations
  • Dean's List
Graduated in 2015

Riverside Community College

A.A. in Social & Behavioral Sciences
Graduated in 2012
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