Experience
Saban Community Clinic
Marketing & Communication Coor / Dec 2016 - Present
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Designed, wrote for, and edited 3 internal newsletters
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Weekly PCMH newsletter, monthly Health Pulse Newsletter, Quarterly Staff Newsletter
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Designed strategies, built campaigns, and participated in ideation of campaigns
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Wrote press releases, media advisories, calendar notices, and other materials as needed
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Secured media for 3 events: Spring’s “Let’s Get Real,” 50th Annual Dinner Gala, and 27th Annual Patient Holiday Party
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Designed new strategy and managed social media channels: Facebook, Instagram, and Twitter
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77% increase in engagement. 21.3% increase in followers from December to present.
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Used graphic design skills to create marketing materials including: posters, flyers, and postcards
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Updated press kit and media lists as needed
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Wrote for and set up email marketing campaigns designed for patients, donors, and stakeholders
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Updated website information and copy as needed
Uptown Treehouse
Community Coordinator / Feb, 2016 - July, 2016
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Led research that helped secure one new client
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Community management for Microsoft Imagine & Microsoft Safer Onlineincluding:
editorial calendar creation & management, response management, & strategic social planning.
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Used data analysis to optimize social media marketing strategy for EDC
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Increased Microsoft Safer Online social engagement by 16.1% by creating compelling content
and using data to post at optimal times.
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Used Sprinklr, Simply Measured, and other analytic software to create monthly reports for clients
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Added 59% more followers on internal Twitter through use of strategic copy, creating compelling blogs, & by contacting industry leaders with Socedo
Albright, Yee & Schmit
Social Media Specialist / Nov, 2016 - Feb, 2016
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Used research skills to cover industry, find relevant articles to share, and locate company mentions.
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Added more than 1,300 organic impressions by retweeting and sharing content.
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Added 60 new followers to Twitter.
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Tracked and analyzed key metrics using Twitter Analytics, LinkedIn Insights, and Google Analytics.
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Created a detailed social media plan for Facebook, Twitter, and LinkedIn.
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Created a detailed competition analysis document in order to locate advantages and disadvantages of the company.
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Increased website visits 25% through S.E.O. efforts.
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Receptionist duties included: answering/screening phone calls, distributing mail, general office duties.
Social Media Resume
Marketing Communications Resume
Specialties
Content Creation
Social Media Management
Data Analysis
Idea Creation
Press Releases
Newsletters
Marketing Strategy
Research
Audience Analysis
Copy Writing
Blogging
Web Content
Web design on Wix & SquareSpace
Skills
Microsoft Office: Word, Excel, PowerPoint, Outlook
Google Drive: Docs, Sheets
Sprinklr
Social Bakers
Simply Measured
Hootsuite
Facebook Insights
Twitter Insights
LocoWise
Camera Operation
Video Production & Editing
Cision
Facebook Advertising
Data Analysis
Media Planning
EC Supply, Inc
Public Relations Specialist / Jun, 2015 - Aug, 2016
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Wrote more than 150 product descriptions to attract potential sales
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Wrote a press release to alert media of attendance at a local event
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Created a contact list for media personnel and any B2B interactions from local events
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Created a productivity worksheet to keep track of progress
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Created content for 20 posts a week on Facebook, 50 on Twitter, and 30 on Instagram that promoted the lifestyle
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Pitched new social media plan for Facebook, Twitter, and Instagram based off of extensive research of industry
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Pitched a new communication system for updating product description
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Implemented new strategy of creating a weekly social media post schedule for edit and review
Shanta Lana, LLC
Social Media Manager / Apr, 2015 - July, 2015
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Promoted to Social Media Manager in May, 2015; entails management of all social media accounts and of social media associates
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Updated social media sites including; Facebook, Twitter, Instagram, Google+, and Pinterest daily
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Used Hootsuite to schedule posts
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Analyzed results through use of Hootsuite and Facebook insights
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Increased post reach on Facebook through careful research
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Posted articles, memes, company information, and questions 5-6 times a day
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Encouraged engagement by developing post schedule of questions, call for action, and relevant news
iPlug Media
Communications Intern / Mar, 2015 - Jul, 2015
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Researched company and located specific areas of improvement with social media and website
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Carefully compiled audience research and presented it in a easy to read manner
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Designed a communications plan based off of audience research
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Implemented communications plan based off of approved changes
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Wrote press release and media advisory to notify media of upcoming event
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Researched potential events for iPlug Media Group to become involved with.
Additional Experience
Coyote Advertising
Video Production Intern / Apr, 2015 - Jun, 2015
Pizza: 90
Community Marketing Representative / Dec, 2014 - Feb, 2015
ViewPoints
Opinions Writer / Sept, 2009 - Feb, 2012
Features Assistant Editor / Feb, 2012 - June, 2012
Education
California State University, San Bernardino
B.A. in Communications, emphasis in Public Relations
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